Effective Date: April 9, 2026
MotoClub Los Angeles (“MotoClub LA,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at motoclubla.com or interact with us in connection with our dealership services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
1. Information We Collect
We may collect the following categories of personal information:
- Contact information: name, email address, phone number, mailing address
- Vehicle information: bike make, model, year, and condition (submitted via trade-in or service forms)
- Usage data: IP address, browser type, pages visited, time spent on pages, and referring URLs
- Cookie and tracking data: see our Cookie Policy below for full details
- Communications: any messages, inquiries, or feedback you send us
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide customer service
- Process trade-in requests, service appointments, and sales transactions
- Send you marketing communications, event invitations, and dealership updates (with your consent)
- Improve our website performance and user experience
- Serve relevant advertising through Google Ads retargeting and similar platforms
- Comply with applicable legal obligations
3. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers: third parties who assist with website hosting, analytics, email marketing, and advertising (including Google Analytics and Google Ads)
- Brand partners: Aprilia, Ducati, and Moto Guzzi, where required to fulfill warranty or service obligations
- Legal authorities: when required by law, court order, or to protect our legal rights
All third-party service providers are contractually obligated to use your information only for the purposes for which it was shared.
4. Your California Privacy Rights (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for which it is used, and the categories of third parties with whom it is shared.
- Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
- Right to Opt-Out: You have the right to opt out of the sale of your personal information. We do not sell personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise your rights, contact us at: privacy@motoclubla.com or (310) 882-5684. We will respond to verified requests within 45 days.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Customer records related to vehicle sales and service are retained in accordance with California DMV and applicable regulatory requirements.
6. Data Security
We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Third-Party Links
Our website may contain links to third-party websites, including brand manufacturer sites for Aprilia, Ducati, and Moto Guzzi. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.
8. Children’s Privacy
Our website is not directed to children under the age of 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.
9. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. We will post the revised policy on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the revised policy.
10. Contact Us
MotoClub Los Angeles
3770 Motor Ave, Los Angeles, CA 90034
Email: privacy@motoclubla.com
Phone: (310) 882-5684